Hey there! I’m Star Lee, Sales Manager at Zhongshan Jimi Electrical Appliance Co., Ltd., the team behind the Joymi brand. With over 20 years in the kitchen appliance game, I’ve watched trends come and go, and I’m thrilled to share my take on a hot topic: vertical slow juicers versus horizontal slow juicers. Specifically, I’ll dive into the U.S. market trends over the last few years that show vertical slow juicers pulling ahead in popularity, and then I’ll help you figure out which is the better choice for 2025 and beyond.
As a factory with six production lines exporting to North America, Europe, Russia, and the Middle East, we’ve got our finger on the pulse of what procurement officers, importers, and distributors like you need. So, let’s start with the evidence and then break down the details!
U.S. Market Trends: Vertical Slow Juicers Take the Lead
Before I get into the nitty-gritty, let’s establish the foundation. Over the past few years, I’ve noticed a clear shift in the U.S. market: vertical slow juicers are outpacing horizontal ones in popularity. Here’s why I’m confident in saying this, based on what I’ve seen and the data backing it up.
The Rise of Vertical Slow Juicers in Recent Years
In the U.S., the demand for slow juicers has spiked as health-conscious consumers prioritize nutrient-rich juices. But within this category, vertical slow juicers have emerged as the frontrunners. Industry reports, like those from Grand View Research, show the global juicer market growing at a CAGR of 6.5% through 2030, with a notable uptick in demand for compact, user-friendly designs—hallmarks of vertical models.
Why the U.S. specifically? Urbanization is a big driver. With more Americans living in apartments or smaller homes, counter space is at a premium. Vertical slow juicers, with their upright design, fit perfectly into this trend. I’ve seen this firsthand through our export data to North America—sales of our Joymi vertical slow juicers have consistently outpaced horizontal models over the last three years.
Consumer Preferences Backed by Reviews
Look at consumer behavior online, and the trend holds. Major retailers like Amazon show vertical slow juicers dominating “best-seller” lists in the masticating juicer category. For example, brands like Omega and Hurom, known for their vertical designs, frequently top reviews on sites like Wirecutter and Good Housekeeping. Horizontal models, while still respected, tend to cater to niche audiences—like hardcore juicing enthusiasts who prioritize leafy greens.
Trending discussions on platforms like X (without quoting specifics) also hint at this shift. U.S. consumers rave about the convenience and sleek look of vertical juicers, often citing them as must-haves for modern kitchens. Horizontal juicers? They’re still in the game, but their bulkier footprint and slower operation don’t resonate as much with today’s fast-paced, space-conscious buyers.
Sales Data Tells the Story
While I can’t share proprietary numbers, I can tell you that our factory’s shipments to the U.S. reflect this trend. Since 2021, our vertical slow juicer orders have grown by double digits annually, while horizontal models have plateaued. Industry-wide, a Consumer Reports analysis notes that vertical masticating juicers are increasingly favored for their smaller footprint and ease of use—key factors driving U.S. market preference over the last few years.
With this trend as our backdrop, let’s compare these two juicer types and see what it means for your choice in 2025.
Vertical Slow Juicer vs. Horizontal Slow Juicer: Key Differences in 2025
Now that we’ve established vertical slow juicers’ rising popularity in the U.S., let’s dive into how they stack up against horizontal ones. I’ll break it down based on what matters most to your customers—and your business.
Nutrient Retention: A Tie with Cold Press Tech
As a manufacturer obsessed with health benefits, I’m proud to say that both our vertical and horizontal slow juicers excel at nutrient retention. They operate at low speeds—40 to 60 RPM—minimizing heat and oxidation.
Heat destroys nutrients like Vitamin C and enzymes, but our cold press technology keeps the juice nutrient-rich. A Journal of Food Science study confirms that slow juicing retains up to 30% more vitamins than high-speed methods. Whether vertical or horizontal, you’re getting top-notch nutrition. For health-focused procurement officers, this is a win either way.
Juice Yield: Horizontal’s Slight Edge
Here’s where I see a difference. Our horizontal slow juicers often outperform vertical ones in juice yield, especially with leafy greens like kale and spinach.
The horizontal auger’s longer design and forceful squeezing action extract more juice from fibrous produce. In my tests, horizontal models leave drier pulp—sometimes yielding 10% more juice than vertical ones, as noted by Consumer Reports. Vertical juicers shine with hard fruits and veggies, but for green juice fans, horizontal has the edge.
For distributors targeting eco-conscious markets, this efficiency could tip the scales.
Juice Quality: Both Deliver Vibrance
I’ve tasted juice from both, and honestly? They’re neck-and-neck.
Both vertical and horizontal slow juicers produce rich, flavorful juice with deep colors and minimal foam. The gentle extraction keeps separation slow and freshness intact—up to 72 hours when stored right. For importers sourcing premium juicers, either design will wow your customers with quality.
Versatility: Horizontal’s Multi-Tasking Power
This is where I get jazzed up. Our Joymi horizontal slow juicers are kitchen superheroes.
They juice, sure, but they also make nut milks, baby food, and sorbets with extra attachments. This versatility is a huge draw for health-focused families. Vertical juicers focus on juicing and handle a wide range of produce, but they don’t match horizontal models’ multi-functionality.
For procurement officers eyeing diverse markets, check out our horizontal slow juicer range—it’s a game-changer.
Space Efficiency: Vertical’s Compact Advantage
Here’s why vertical juicers are winning in the U.S. Their upright design saves counter space, which is perfect for urban kitchens.
Horizontal juicers need more room due to their elongated shape. With U.S. consumers trending toward smaller living spaces, vertical models align with this shift. For distributors in North America, vertical slow juicers are a no-brainer for space-conscious buyers.
Ease of Use: Vertical’s User-Friendly Edge
Vertical slow juicers are my go-to for beginners. Wider feed chutes mean less chopping, and self-feeding features make juicing effortless.
Horizontal models often have narrower chutes, requiring more prep and manual pushing. For importers targeting busy consumers, vertical juicers’ ease of use is a big selling point.
Ease of Cleaning: A Draw
Cleaning’s a chore, but we’ve got you covered. Both our vertical and horizontal slow juicers disassemble easily, with dishwasher-safe parts.
No major difference here—both are designed for convenience. Your customers will appreciate this either way.
Durability: Both Built to Last
At Joymi, durability is non-negotiable. Our vertical and horizontal slow juicers use high-quality materials, backed by solid warranties.
Horizontal models might edge out slightly due to simpler mechanics, but both are reliable. For long-term value, you can’t go wrong. See our vertical slow juicer range for proof.
Price: Vertical’s Budget-Friendly Appeal
Vertical slow juicers often cost less upfront, aligning with their U.S. popularity. Horizontal models, with their versatility, can carry a higher price tag.
For budget-conscious markets, vertical wins. For value-driven buyers, the extra horizontal might justify the cost.
Which Is Better in 2025: Vertical or Horizontal Slow Juicer?
Given the U.S. trend toward vertical slow juicers, is that the better choice for 2025? It depends on your goals.
- Vertical Slow Juicers: Best for compact kitchens, ease of use, and affordability. They match the U.S. market’s shift toward space-saving, user-friendly designs.
- Horizontal Slow Juicers: Ideal for versatility, higher juice yield (especially greens), and multi-tasking. They appeal to niche health enthusiasts willing to trade space for function.
For most U.S. distributors, vertical slow juicers align with current demand. But if your market craves green juices or multi-functionality, horizontal holds strong.
How to Choose a Slow Juicer in the Future?
Looking beyond 2025, here’s how I’d guide you to choose based on emerging trends:
Ride the Urbanization Wave
The U.S. is urbanizing fast. Vertical slow juicers will keep gaining traction for their compact design. If your customers are city dwellers, prioritize this trend.
Tap Into Health and Versatility
Health trends aren’t slowing down. Horizontal slow juicers’ ability to handle greens and make nut milk will keep them relevant for wellness-focused buyers.
Go Green with Efficiency
Sustainability matters. Both designs reduce waste, but horizontal’s edge with leafy greens could sway eco-conscious markets.
Innovate with Tech
At Joymi, we’re exploring smart features—like app-controlled settings—for future models. Partner with innovators like us to stay ahead.
Why Joymi Is Your 2025 Partner
At Zhongshan Jimi Electrical Appliance Co., Ltd., we’re more than a factory—we’re your ally. Our Joymi slow juicers blend cutting-edge tech, customizable options, and unbeatable quality. Whether vertical or horizontal, our OEM and ODM services meet your needs.
I get your challenges—communication delays, shipping hiccups, and quality worries. That’s why we focus on inspections, certifications, and logistics. Reach me at info@joymielec.com or visit our B2B wholesale page to connect.
Final Thoughts
The U.S. market has spoken: vertical slow juicers are the trendsetters, driven by space efficiency and ease of use. But horizontal models hold their ground for versatility and yield. In 2025, your choice hinges on your audience—urban convenience or health-driven functionality.
At Joymi, we’re here to help you ride these trends and deliver what your customers crave. What’s your take—vertical or horizontal? Hit me up, and let’s make it happen together!
